Advanced Companies, 2000

All advertisments are made for the German city light poster display light boxes to a size of 118,5 x 175,0 cm.

In the globalized economy of large multi-national companies the formerly limited values and goals of culture tradition could have been overcome. The resulting profits reached previously unthinkable yields.

I used the universal catalog of images, which includes the history of photography as a visual antology of the technical and optical inventions. First X-ray images, the invention of radar, satellite technology or the images of modern digital weapons control systems. Thus, these ads are a visual analogy of the technological optimism of the twenties century modernism at the end of the century.

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